April 29, 2002

By, Tricia Holly


WeBeenThere is changing its name to Travants, which is the marriage of the words Travel and Savant. The name change is part of a new branding strategy to help the site compete with online giants such as Orbitz, Expedia and Travelocity. The site hopes the new name will better reflect its more than 270 agent experts, or travel savants, who specialize in such niches as safari , golf trips, dolphin adventures and ballooning. Travants also features gay and lesbian specialists, disabled travel experts, and agents for senior or family travel. Travants said an increase in travel agents interested in joining the network following the elimination of base airline commissions. It has also seen more interest from agents specializing in such niche offerings as honeymoons in Jamaica and Caribbean travel.